kayla

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I am an email marketer, social media whiz, freelance writer, and editor. I also pretend to be a wine aficionado, but I have a feeling I'm not very convincing.

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- Kayla McKinney
  
  Email Marketing Specialist at Heritage Auctions
  
  Internet | Dallas/Fort Worth Area, US
  
  Summary
  
  Specialties: Email marketing, digital media, social media, design, public relations, editing, copywriting.
  
  Experience
  - Oct 2012 - Present
    Email Marketing Specialist / Heritage Auctions
  Education
  - 2010 - 2012
    
    Arizona State University
  - 2005 - 2008
    
    St. Edward's University
  Additional Information
  - Interests:
    
    nonprofits, philanthropy, social good, social media, blogging, technology
Status

Status

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Tweets

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Posts

Posts

Profile
- Jack Spade New Year Email
  
  Jan 07, 13
  view online
  
  Subject line: Here Comes Another One
  
  Bright, fun, unexpected gif, reminiscent of strings of holiday lights
  
  Hidden CTA, would be nice if it stood out more, but the goal of this email isn’t selling
- K2 Skates Holidays Email
  
  Jan 04, 13
  view online
  
  Subject line: ‘Tis the Season: Celebrate with K2 Ice Skates!
  
  Playful gif shows off several product images, as well as sends a seasonal message
  
  Clear CTA
  
  Text under image nicely tells readers to click if they can’t see the gif (likely with Outlook)
- J.Jill 20% Off Email
  
  Jan 02, 13
  view online
  
  Subject line: 20% off + free shipping no minimum today only!
  
  Very subtle gif – nice effect
  
  Simple, pretty color scheme
  
  Con: Needs a larger CTA above-the-fold
- Patagonia Talk to an Expert Email
  
  Dec 31, 12
  view online
  
  Opens communication between company and subscriber
  
  Gives a face to the brand
  
  A fresh, new idea in the midst of emails that sell, sell, sell
- WeddingWire Confirm Your Account Email
  
  Dec 31, 12
  Simple, lovely color scheme
  
  Matches website to a T
  
  Clear, direct CTA that sounds out, even without images enabled
  
  Bold “Manage Preferences” link at the bottom reinforces the point of the email
- Wayfair Note from Founders Email
  
  Dec 31, 12
  Subject line: A note from our founders: Thanks for making 2012 our best year yet.
  
  Remind subscribers about the value of the company and the newsletters
  
  Informs subscribers about company values, goals, and accomplishments
  
  Friendly tone
  
  Doesn’t sell anything
  
  Con: no CTA – would be nice to see some sort of drive back to site
- H&M Gifts of the Week Email
  
  Dec 28, 12
  view online
  
  Subject line: Gift Ideas for Last Minute Holiday Shoppers
  
  Skinny images provide visual interest
  
  Short product descriptions that are lively and engaging
  
  Calls to action are small, however
- Sole Society LBD Email
  
  Dec 28, 12
  view online
  
  Subject line: Wear With Your LBD
  
  Fresh and fun product display
  
  Products all fit into same category
  
  Clear calls to action (above the fold)
  
  Instagram contest integration. Clear steps.
- Need Supply Co. Instagram Email
  
  Dec 27, 12
  view online
  
  Subject line: Is Anybody Out There?
  
  Bold and eye-catching
  
  Graphics-heavy but simple
  
  Embodies the spirit of Instagram
  
  Provides a hashtag for conversation
  
  Points to Twitter and Instagram
- J.Crew Very Best Gifts Email
  
  Dec 17, 12
  view online
  
  Subject line: Gifts with a story (plus, an amazing sale)
  
  Provides a lot of information without being overwhelming
  
  Small, minimal header allows more room for product display above-the-fold
  
  Layout encourages scrolling
  
  Big, bright product images provide visual interest
  
  Width = 550px